What is MAP? MAP means 'Minimum Advertised Price'. Some manufacturers require that Dealers not post or advertise a price lower than that which they suggest as their recommended 'street price' or 'discounted price'. In some instances Dealers who consitantly break MAP are terminated. However, Dealers generally have the option to sell at a lower price if they choose to. Although we can sell below MAP, we are strickly prohibited by these particular manufacturers from posting or advertising those prices. Therefore, we have to have contact with you somehow to get you a lower price. So, if you feel you might like an added discount, please email us with the product you are interested in and we will return your inquiry in a timely manner. Our job is to get you the best price on the web (if you give us the chance...) Email us at quote@doctoraudio.com or simply call us at 818 996-3032.